Do I have to register separate applications if I have my business name in design or logo?
Canadian trademark law recognizes two types of trademarks, "word marks" and "design marks". As their name implies, word marks consist of a word or a series of letter and words, while design marks are made up of an image/design/logo which may or may not contain words. While there may be overlap, they are considered to be two separate trademark applications. A word mark generally provides the broadest coverage, and prevents others from using the same name. A design mark prohibits others from using a logo containing similar design elements that may be confusing to potential customers purchasing similar products. Applying for both a word mark and a design mark provides the best possible protection and is often recommended by trademark agents if the applicant desires to best protect their intellectual property.